Luca Rubinacci
Screenshot from Instagram @luca_rubinacci

If you want the perfect Italian cut, this is man to go to. Luca Rubinacci is the mind behind the wardrobes of the rich, from Italian Fiat heir Lapo Elkann to Stefan Selig, Under Secretary of Commerce for International Trade.

Even though the Italian designer is heir to his grandfather’s tailoring dynasty, he is more recognized for his ready-to-wear line and his frequent appearances on the world’s most popular street style pages. The Sartorialist’s Scott Schumann documented most of his signature Neapolitan style.

Maison Rubinacci currently owns five boutiques, in early 2015, the Maison extended its Milanese bespoke salon and Luca still runs it. Inside the boutique there is a gentleman’s club, where style connoisseurs can meet and have an Italian espresso.

“The club will allow clients from around the world to connect and talk about style. It will be an exchange of cultures also. An American can learn about a Korean client’s point of view for example. ‘Cause it’s not just the sales assistants that should advise our clients, these men are perfectly capable of advising each other also,” the grandson of the Rubinacci brand’s founder said to Forbes.

Rubinacci-wear comes with a price tag due to the craftsmanship and the high value of their suits. Instead of going to fashion university Luca rather spend a year with an English tailor to learn all the tricks and trades. A Rubinacci jacket will start at a price of $1100 and the cashmere jackets will take around $2200 from your credit. You might spend $5100 on a suit, but it will last you for over 20 years, so it can be a good investment.

Being at the high end of fashion, doesn’t automatically mean that you are a guaranteed success. Luca found that out the hard way. When Harrod’s London offered Luca in 2010 to launch his collection he accepted, but they didn’t make a single sale in the first weeks. Rubinacci flew to London to figure out, why his collection was not selling, only to notice that the salesmen were focusing on “easy-to-sell” products. He began promoting his collection himself in London and the young entrepreneur sold out within a few weeks. After this experience Rubinacci decided that his collection will only be sold by Rubinacci’s, apart from some accessories at carefully selected retailers with knowledgeable staff.

The difference is in the details. ??

Een foto die is geplaatst door Luca Rubinacci (@luca_rubinacci) op